How Morning Brew Created the Perfect Newsletter

Morning Brew, the business newsletter that promises to make you “smarter in just 5 minutes,” has taken the newsletter industry by storm over the past few years. Now boasting more than four million subscribers with a revenue of $50 million in 2021, there’s no doubt that Morning Brew is doing many things, if not all, right when it comes to creating newsletters.

As someone who has read nearly every single edition of the Brew since July 2020 (and reads many other newsletters regularly), I have decided to break down what makes Morning Brew so special.

I’ve narrowed down their success (at least with their original newsletter—Daily Brew) into a burger with four distinct components: digestibility, response to feedback, interactivity and community, and an irresistible referral program.